Ecologische mode - Fashionable Green

Abstract

In this bachelor thesis this popularity will be investigated by answering the following research question: “Which elements of ecological fashion cause that this type of clothing becomes more appealing to people and how does ecological fashion gets, especially in this society, the possibilities to become the eco-friendly alternative for the fashion industry?” In this thesis there will be a broader perspective to the society , but also a closer look on the consumers of ecological fashion. This is because both aspects have an influence on the growing popularity of Eco-Fashion, without the consumers, no one will wear the clothing, but without the society there would not even exist an environmentally friendly fashion alternative.