When the Streams Align: A Multiple Streams Analysis of Nijmegen’s Fossil Fuel Advertisement Ban
Keywords
Loading...
Authors
Issue Date
2026-03-03
Language
en
Document type
Journal Title
Journal ISSN
Volume Title
Publisher
Title
ISSN
Volume
Issue
Startpage
Endpage
DOI
Abstract
High-carbon lifestyles are a big driver of climate change. The constant pressure from fossil fuel advertisements in outdoor spaces is impeding the consumer from making sustainable choices. Fossil fuel advertisements such as air travel, cars with a combustion engine, grey energy contracts are contributing to the normalisation of unsustainable behaviours. Even though there is well-established literature on advertisement bans as a policy instrument on for example tobacco, using an advertisement ban in the context of climate governance is relatively unexplored. This study investigates how the recent fossil fuel advertisement ban in the municipality of Nijmegen emerged and whether an expansion to other high-carbon practices is likely. This study uses the Multiple Streams Framework to research the emergence of the advertisement ban. Moreover, this study aims to improve the understanding of local climate governance and the potential of municipalities to create behavioural and normative change. The research uses a qualitative case study design. Data consists of nine semi-structured interviews with key stakeholders such as city council members, alderman, NGOs and industry representatives. Additionally, a document analysis of motions, council documents and position papers was performed. The data were analysed using the MSF streams.
Key words: Fossil Fuel Advertising, Multiple Streams Framework, local climate governance
Description
Citation
Supervisor
Faculty
Faculteit der Managementwetenschappen