Koch op de kaft: De auteursbranding van Herman Koch via zijn boekomslagen
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2024
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nl
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Within this research, the covers of all Dutch novels by Herman Koch were examined. This study aimed to provide insight into the branding of these covers and how they convey the identity myth (a set of associations linked to a person/object) of Herman Koch. The covers were analysed, this analysis is presented in chapter two. In chapter three, this analysis was compared with a timeline of Koch’s career. This led to the following conclusion: Koch’s branding can be divided into four periods, each with its own identity myth.
In the first period, the focus is on Koch’s earlier success with the televisionprogram Jiskefet and his column writing. Branding during this period primarily occurs at the level of individual novels.
The second period follows the success of his novel Het diner, the branding during this period focused on this success. During this period, we see branding at the author level rather than for individual titles. There is a consistent design pattern for covers in this period.
The third period is a facelift of the second period. During this time, Koch wrote the boekenweekgeschenk (National book week gift), and we see the branding shifting its focus accordingly. Again, branding is at the author level with a clear design p
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