The effect of content, format, and social features of music festivals on the well-being of consumers, in relation to age Author Name:

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dc.contributor.advisorBloemer, J.
dc.contributor.authorDavina, Ingrid
dc.date.issued2021-07-06
dc.description.abstractConsumer well-being can be evoked by services such as music festival with beneficial outcomes like happiness and life satisfaction, which is embedded within Transformative Service Research. This study aims to examine the relationship between the content, format, and social features of music festivals and the experienced hedonic well-being of consumers, the socio-demographic characteristic ages is used as a moderator. The respondents consisted of people who visited at least one Dutch music festival and are aged 18 years or older and were asked to answer statements regarding their last visited music festival. After conducting a multiple regression analysis, the results show no significant effects for the relationship. In addition, non-significant results were found for the tests with age as a moderator. Meaning that there is no specific content, format, or social feature that contributes most to a consumers’ experienced hedonic well-being. Although no effects were found, the current study contributes to literature by broadening the perspective on hedonic well-being and audience analysis in the context of music festivals.en_US
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/11451
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Managementwetenschappenen_US
dc.thesis.specialisationMarketingen_US
dc.thesis.studyprogrammeMaster Business Administrationen_US
dc.thesis.typeMasteren_US
dc.titleThe effect of content, format, and social features of music festivals on the well-being of consumers, in relation to age Author Name:en_US
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