Consuming diversity: (im)possibilities for newcomer entrepreneurs within the Dutch and leisure industry

Thumbnail Image
Issue Date
Journal Title
Journal ISSN
Volume Title
This thesis research focuses on the experiences of Syrian newcomers and their path to success. Exploring the relation between tourism and migration in the Dutch tourism and leisure industry, the current thesis enhances the understanding of the complex processes that are involved in newcomer entrepreneurship. Since this research considers newcomers as active actors, their opportunities are explored through the Asset Vulnerability Framework. These issues are approached from a ‘mixed embeddedness' perspective. The main question posed is: what experiences do newcomer entrepreneurs have on their way to success in the Dutch tourism and leisure industry? This will be answered by the following research questions: what are the assets and strategies used by newcomers in setting up and maintaining their business? What role does the government/ do NGO's have in this process? And how are these related to entrepreneurial success? The current research adds to the existing body of knowledge with the following points: 1) newcomer businesses are essentially the same as non-newcomer business in the sense that one has to offer a good product and service in order to survive; 2) rules and regulations regularly undermine TE’s success when they should aim to stimulate it; 3) TE’s are resilient and capable of making business happen despite unhelpful institutions, which leads to the following point that; 4) bureaucracy and language issues do generally not stand in the way of success; and 5) TE’s often make use of heterogeneous networks, not so called exclusively 'ethnic' ones.
Faculteit der Letteren