Mastering success: how financial goals and social goals jointly affect sustained superior performance
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2025-06-19
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en
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Abstract
In today’s evolving business environment, the simultaneous pursuit of financial and social
goals, known as goal hybridity, has become increasingly relevant, yet its long-term
performance implications remain underexplored. This study examines how hybrid goals affect
sustained superior performance, defined as consistently outperforming peers. Drawing on
goal setting theory and the resource-based view, this study analyses National Olympic
Committees (NOCs) from 2004 to 2024 across multiple Olympic Games to understand how
organizations balance competing objectives over time. While previous research emphasizes
both the benefits of specific, challenging goals and the risks of pursuing multiple objectives,
emerging studies highlight the need to better understand how combining financial and social
goals affects sustained superior performance. Using the Olympic Games as a unique setting,
this research investigates whether integrating specific financial and specific social goals
helps NOCs sustain superior performance. The findings indicate that hybrid goals do not
significantly affect sustained superior performance. Moreover, setting more specific financial
or social goals independently also shows no significant effect. These results suggest that
balancing financial and social goals is insufficient to ensure sustained superior performance.
This study contributes to literature on goal hybridity and performance management, offering
practical insights for policymakers, sports organizations and organizational leaders.
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Faculteit der Managementwetenschappen