Stereotypes of Women Entrepreneurs: How do Women Entrepreneurs in the Dutch Tech-Sector cope with Stereotypes?
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2024-07-03
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en
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Abstract
Women entrepreneurs are marginalized in the highly masculinized tech sector and have to cope with the consequences of stereotyping. Therefore, this master thesis focusses on the way women entrepreneurs in the Dutch tech sector cope with stereotypes. The study is conducted via a qualitative approach where data for this study was collected by semi-structured interviews with twelve women entrepreneurs.
The findings revealed that women entrepreneurs in Dutch tech sector indeed experience stereotyping but not only in a negative way. They often try to use the stereotype in their favor by incorporating their uniqueness in their identity. The women entrepreneurs in this dataset create a unique identity via the concept of identity work which deviates from the traditional gender norms that are more focused on a masculine environment. Additionally, this study emphasizes the need for a more gendered approach instead of looking at sexes.
The main limitation of this study is that the findings are difficult to generalize to other countries or sectors, since it has only focused on women entrepreneurs in the Dutch tech sector. The findings contribute to the extensive literature about inclusivity in the field of entrepreneurship.
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Faculteit der Managementwetenschappen