THE DE-VILLAINIZATION OF BARBARA MILLICENT ROBERTS
In this research paper, I will argue that Barbie has more feminist elements that generally acknowledged, which results in a more nuanced and complex perception of Barbie than the one that is often presented by feminists. Barbie has been villainised by a large group of people, including feminists. In this research paper, arguments will be presented which show that this villainization is not justified, by analysing both primary sources, including an analysis of Barbie’s movies with a focus on the presentation of female characters, its storytelling, and specific elements of the Barbie Doll itself, and secondary sources, which consist of articles regarding feminist and postfeminist responses to barbie. The study includes: a history on Barbie, a movie analysis, and a comparison to Disney and fairy tales. Keywords: Barbie, Disney, Feminism, Mattel, Inc.
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