Navigating Convenience and Concern: Understanding Residents’ Attitudes towards Quick Commerce in The Hague
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2025-07-29
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en
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This thesis examines residents’ attitudes towards Quick Commerce (QC) - on-demand grocery delivery - in three districts in The Hague. QC’s rapid rise has raised concerns worldwide about traffic safety, noise from dark stores, and public space disruption. Despite policy and media attention, little is known about how residents view QC and what shapes these views.
A mixed-methods approach combined interviews with municipal policymakers and logistics experts, a residents’ survey (N=93), and a focus group. Six key themes structure perspectives towards QC: accessibility, economic viability, sustainability, policy development and urban planning, spatial impact, and public perception. Policymakers largely viewed QC as redundant and disruptive, whereas logistics experts acknowledged QC’s potential societal value.
Survey results reveal mostly negative attitudes, best characterised as NIABY (“Not in Anybody’s BackYard”), driven by individual costs and benefits (e.g. prior use, traffic concerns); age and education also mattered. Spatial factors were not significant, though focus group insights emphasises local context matters.
Limitations include survey length, representativeness, and focus group composition. Future research should include qualitative research with residents, explore attitude shifts over time, and study media framing. Practically, the findings underline early-public engagement, integrating logistics into urban planning, and proactive communication by municipalities and QC companies.
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Faculteit der Managementwetenschappen