Collective- Creative-Efficacy to Improve New-Product-Development Team Effectiveness in Virtual Collaboration during COVID-19
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2021-07-15
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en
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Abstract
The COVID-19 pandemic has detrimental effects on a variety of work-related outcomes,
particularly on team effectiveness. However, it still remains unclear which psychological
processes are responsible for these effects. By means of a newly developed psychological
process model, two separate studies were used to identify critical constructs as well as testing
an intervention to counteract reduced effectiveness. Using multiple linear regression analysis
of questionnaire results of 32 participants, study 1 revealed collective creative efficacy to be
the single relevant constant. Contrary to previous research, the other constructs in the model
appeared to be non-significant. Study 2 subsequently conducted an online intervention in 79
participants who were recently involved in teamwork. The intervention stimulated one
antecedent of collective creative efficacy: perceived cognitive proximity. All participants
were instructed to recall a recent teamwork experience, after which they were randomly
assigned into either a control or an intervention condition. In the latter one, memories were
activated about homogeneity and cognitive diversity in team members, which was
hypothesized to increase feelings of proximity. Results of study 2 were non-significant,
however, an overall high level of team functioning could be observed. Results and
implications are discussed and advice for further research is given.
Keywords: COVID-19, new product development team, effectiveness, collective
creative efficacy
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Faculteit der Sociale Wetenschappen