The role of extrema-locations in price paths: application to reference prices

dc.contributor.advisorNolte, Sven
dc.contributor.authorKurz, Herman
dc.date.issued2021-12-14
dc.description.abstractPrice paths are often used to visually represent information about financial products. The path that follows the initial price systematically influences individuals’ self-reported reference prices. Due to the recency bias, individuals often overweight information in the latter part of the path. I therefore study the effect of extrema-locations within up-down and down-up paths in an online controlled experiment. I conclude that individuals are unaffected by the location of the maximum, but report lower reference prices for down-up paths with a late minimum relative to down-up paths with an early minimum.en_US
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/12037
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Managementwetenschappenen_US
dc.thesis.specialisationFinancial Economicsen_US
dc.thesis.studyprogrammeMaster Economicsen_US
dc.thesis.typeMasteren_US
dc.titleThe role of extrema-locations in price paths: application to reference pricesen_US
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