“Mein Dream Hotel!” – A Corpus Study on Codeswitching in Genglish TripAdvisor reviews.

dc.contributor.advisorBarasa, S.N.
dc.contributor.advisorFaro, L.M.C.
dc.contributor.authorKaetheeswaran, A.K.
dc.date.issued2021-06-16
dc.description.abstractThe present research analyses the use of codeswitching in German-English (also known as Genglish) online customer reviews. It especially looks at the relations between the use of codeswitching and the polarity of reviews, gender and the location of the hotel where the reviewer travelled to. To answer the research questions, a corpus analysis using 120 written consumer evaluations from the website TripAdvisor was conducted. The results suggest that there is no significant relation between the use of codeswitching and the polarity, gender or location. However, an unexpected connection between the number of words and the use of codeswitching and the polarity of the review was found. Reviews with codeswitching are longer than the reviews without codeswitching. Besides reviews expressing dislike) contained more words than neutral reviews and reviews expressing like. These findings aim to give useful insights for the interpretation of multilingual customer reviews. However, further research with different languages have to be conducted. Keywords: Codeswitching, Online reviews, TripAdvisor, Genglishen_US
dc.embargo.lift10000-01-01
dc.embargo.typePermanent embargoen_US
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/11606
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Letterenen_US
dc.thesis.specialisationInternational Business Communicationen_US
dc.thesis.studyprogrammeBachelor Communicatie- en Informatiewetenschappenen_US
dc.thesis.typeBacheloren_US
dc.title“Mein Dream Hotel!” – A Corpus Study on Codeswitching in Genglish TripAdvisor reviews.en_US
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