Moscow calling: Nation Branding and a European identity for Russia at the 2009 Eurovision Song Contest
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2025-05-19
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en
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Using theories of nation building, in particular Nation Branding, this thesis analyses the representation of Russia during the 2009 Eurovision Song Contest, which was organised in Moscow, to investigate the relationship between Russia and Europe from Russia's point of view. The results show that the Russia that was presented on the 2009 ESC signalled that the country was European, while still being their own thing within Europe. Additionally, Russia was presented as being the economic, cultural and technological leader of Europe. Lastly, the representation of Russia already included current narratives that are now being used by Putin to justify the war in Ukraine.
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