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Thesis information

Title:
De verschillende effecten van UGC- en MGC-Instagramberichten op de reserveringsintentie van generatie Y
Author:
Berbers, M.C.J.
Language:
nl
Abstract:
UGC, MGC, Instagram, Instagramberichten, restaurantreserveringen, intentie, attitude, descriptieve norm

Programme information

Thesis:
Bachelor
Date:
2020-07-07
Faculty:
Faculteit der Letteren

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