Could Group Model Building boost environmental awareness on Solid Waste Management in Lebanon? An exploratory field experiment that explores the effects of GMB on university students regarding the topic of SWM.

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The solid waste management crisis that occurred in 2015 in Lebanon was not its first and will not be its last. To solve this problematic issue, an integrated solid waste management strategy is proposed. Citizens’ awareness is integral for successful implementation of such a strategy. Accordingly, this exploratory study was conducted to examine whether group model building can be used to raise awareness about solid waste management among Lebanese students. To measure the components of environmental awareness (cognitive affective and conative), some of the GMB outcomes that were found in literature were used. The process and outcomes of GMB in terms quality of communication, cognitive change, consensus and commitment were measured during a field experiment. Students from the Notre University in Lebanon participated in a field experiment consisting of four workshops. All four sessions had the same agenda but different participants. The total number of participants was 58. The experiment results showed that three out of four GMB outcomes were achieved; the results for commitment were inconclusive. To increase the robustness of these results, it is recommended that future works include a larger number of participants and a bigger research team.
Faculteit der Managementwetenschappen