The destination image of Tana Toraja in the perspective of German projectors and perceivers
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2019-09-30
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en
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Abstract
The destination image is a concept explaining the importance of the ideas that the projecters and the perceivers have on a destination, and thus used for marketing purposes. This thesis investigates the destination image in Tana Toraja, a highland region situated in South Sulawesi, Indonesia. Moreover, it explores the differences between German projectors and perceivers in the destination image context. Projectors and perceivers are represented through three information source agents which are: entries in travel blogs (organic), website entries by the DMO Wonderful Indonesia (induced), and entries in travel guides (autonomous). The content analysis of these information source agents indicate that there is a different coverage of the destination Tana Toraja between projectors and perceivers especially in categories such as festivities, transportation, burial sites etc. This gap between perceivers and projectors indicates a medium to weak destination image outcome.
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Faculteit der Managementwetenschappen