Consolidation strategies as a breakthrough on urban logistics Stakeholder engagement strategies through business and DAP modelling Ciutat Vella, Barcelona

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2019-08-19
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en
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Urban areas constitute spaces where opportunities burst embodied in economic activities, which satisfy necessities of today’s society. Thereby, urban freight transportation as a piece of a complex puzzle, it is the benefactor of an economic prosperity among states and within them. However, those beneficial streams that ease economic relations among bodies of any nature, they locally harm at urban spaces in form of traffic congestions, pollutants and space invasion among others negative externalities. Although urban freight distribution is as mighty as fragile, yet it remains unchanged due to the complex behaviour of supply chains. To fight off these anomalies, urban development concepts are showing up to make a transition to a more sustainable urban freight distribution in cities. That is the case of Barcelona, where according to the Urban Mobility Plan for 2013-2018 (PMU, 2014); it embraces consolidation strategies to turn from unsustainable independent deliveries, to a collaborative network through urban terminals. Hence, liveable urban spaces and logistic efficiency can fit together into neighbourhoods, being at the service of their own residents and visitors. As a fact, Urban Consolidation Centre (UCC) and Urban Locker Area (ULA) are potential to make this reality to happen, since they tackle outcomes of interests of relevant stakeholders that participate in urban logistics, such as carriers, residents and visitors, and receivers. On that behalf, this research intends to formulate strategic lines to engage carriers, being fundamental to overcome the launching phase as the main catcher of demand and a potential financial collaborator. Through analysing applicable strategies within a hypothetical scenario in Ciutat Vella district –Barcelona–, fruitful results are capture to assess positive impacts that may engage stakeholders, such as efficiency –carriers and eco-friendly operator-, sustainability –the municipality and residents- and operational cost savings –carriers-. Besides, this research proposes a business model based on an interrelation of dependence between the municipality and carriers, forcing them to collaborate to fulfil individual and global –local- achievements.
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Faculteit der Managementwetenschappen