The influence of culture on female entrepreneurs in Indonesia
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2018-12-08
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en
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Abstract
The overall purpose of the study is to get a better understanding of the drivers of implementing environmental Corporate Social Responsibility (CSR) by Small and medium-sized enterprises (SMEs) in the food retail sector. In the literature, there is a gap regarding the motivations and pressures determining the implementation of environmental CSR. The research question that belongs to this research is as follows: ‘What are the drivers of SMEs implementing environmental CSR in the Dutch food retail industry?’
This research question is divided in two sub-research questions:
(1) What are the motivations for a small medium-sized enterprise implementing environmental corporate social responsibility in the Dutch food industry?
(2) What are the pressures for a small medium-sized enterprise implementing environmental corporate social responsibility in the Dutch food industry?
The study tries to bring light to the research question by conducting a qualitative research. A reasonable number of managers of SMEs in the Dutch food retail sector was interviewed.
Three major findings from this research are the large pressure that customers have on companies, the motivation from companies to attract and retain customers by using environmental CSR and the importance of the intrinsic motivation for the companies. The reason for the big influence from customers is because there is a shift from customer demand to more environmentally conscious products. This demand from customers is considered very important by companies, simply because customers are their main source of income. The reason for the big influence of intrinsic motivation is because the managers of the companies want to satisfy their inner feeling of being a good entrepreneur and because of a contribution to future generations. The intrinsic motivation was deemed to be a mix of moral duty and altruistic behaviour.
Keywords: Environmental CSR, motivations, pressures, Dutch food retail sector, SMEs
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Faculteit der Managementwetenschappen