OLIVE TREE CIVILISATION & TOURISM. Olive Tourism Practice in Italy

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2018-08-31
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en
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The thesis aimed to answer the main research question “How has the olive tourism practice in Italy been promoted on websites in English language to international tourists in 2017 - 2018?” Important concepts and issues related to the promotion and development of olive tourism in Italy were discussed in this thesis, including heritage and cultural heritage, olive cultural heritage, olive tree civilization, olive tourism, sustainable tourism, promotion and tourism promotion, heritage preservation and conservation, and authenticity and authentic experiences in olive tourism. The thesis gives a multi-dimensional view on the current context of the olive tourism practice and an overview of reflections of tourists on olive tours in Italy. Additionally, it provides suggestions for the stronger development of olive tourism and sustainable tourism in Italy, especially the regions of Puglia & Sicily.
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