Strangers are strangers until they meet. Guiding an abbey in deciding on a target group
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2017-06-26
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en
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Religious heritage sites are facing new issues such as increasing costs. The Abbey Berne, located in Heeswijk-Dinther is no exception. They are concerned with formulating a future vision and want to include possibilities in tourism and recreation as a means to combat the issue of increasing costs. Yet, it is difficult to make a decision. That is why this research provides guidance in the decision-making process using the Analytic Hierarchy Process (AHP). This model allows for input from the stakeholders themselves, thus allowing for discussion and the use of explicit arguments. The goal is to decide on a target group that is most desired by the abbey for tourism and recreation. Results show that privacy, hospitality and economic value are the criteria that receive the highest priority when making a decision. Following this reasoning, religious tourists are the most desired target group. The AHP proves to be a useful tool in guiding a decision-making process. This research suggests re-doing and re-using the model for further decisions the abbey faces.
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Faculteit der Managementwetenschappen