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Thesis information

Title:
Smart Services as the new coal: a branding perspective in Heerlen. A research on the potential of promoting Heerlen as Smart Services city through the concept of city marketing
Author:
Dohmen, Luc
Language:
en
Abstract:
A research on the networks of smart services in Heerlen throught an actor-network perspective. By getting a clear view on this networks, city marketing policy can be formulated to create a strong place brand

Programme information

Thesis:
Master
Date:
2015-07-15
Supervisor(s):
Kooij, H.J.
Faculty:
Faculteit der Managementwetenschappen
Specialisation:
Economic Geography

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