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Search Results for Collection: Faculteit der Managementwetenschappen
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(2018-07-04)Master Business AdministrationAccording to the Different Affect Different Effect (DADE) model, emotions of the same valence (e.g. sadness and anxiety) have differential effects on consumer behavior. Following the DADE-model, the paper researched specific ... -
(2018-10-09)Master Business AdministrationEmotions of similar valence may have distinct influences on decision making processes. Results from one survey-experiment show that, in food choice context, sad individuals choose differently than guilt-experiencing ... -
(2018-07-05)Master Business AdministrationLiving the Museum: Dimensions and Consequences of a Satisfactory Museum Experience This thesis focuses on identifying the dimensions of museum experience and their influence as a whole on WOM through satisfaction. ...
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(2016-09-27)Master Business AdministrationThis study examined the concept of brand hate. The provided insights add value to the underexposed area of negative emotions towards brands and especially contributes to the lack of knowledge about the concept of brand ...
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(2016-11-15)Master Business AdministrationPrivacy concerns can influence mobile-commerce engagement. Privacy concerns about location tracking has been found to negatively influence m-commerce engagement. In other research, there was no relationship found between ...
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(2016-10-19)Master Business AdministrationSocial networks are evolving and developing rapidly, and at the same pace the mode of engagement with social networks by businesses is also evolving and developing rapidly in order to safeguard their business interests. ...
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(2017-07-13)Master Business AdministrationThe digital world is part of our daily life and Social Media are very common used platforms. A lot of different Social Media platforms are available, this also includes Instagram, which is a very fast growing Social Media ...
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(2018-07-10)Master Business AdministrationThis study is about the dimensions of touchpoint consistency and the relationships between overall touchpoint consistency, customer experience and customer satisfaction. The context of this study is the tourism industry. ...
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(2018-01-24)Master Business AdministrationWith artists hardly making money off streaming services (Dredge, 2015), it has become more important for rap performers to perform live and offer a value for money experience (Hume & Mort, 2008). This study aims to provide ...
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(2018-06-19)Master Business AdministrationCo-creation has become increasingly important as a means of generating value for both consumers and firms. Consumers can have different motives to co-create with the service provider and the importance of consumer motives ...
