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Browsing Faculteit der Managementwetenschappen by Author "Bader, Willemijn"

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Let’s start co-creating in the food industry! A research into the critical determinants of the participation in co-creation in the food industry

Bader, Willemijn (2020-06-30)

Master Business Administration

The purpose of this paper is to investigate which antecedents lead to contribution in Customer Participation Behaviour (CPB) and Customer Citizenship Behaviour (CCB) in the Dutch food industry with the moderating factor ...

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