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Browsing Faculteit der Letteren by Author "Jacobs, L.E.M."

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The Cross-Cultural Effects of the Use of Intensifiers in Web-Advertisements on English and Dutch Consumers’ Attitudes Towards the Advertisement, Brand and Purchase Intention.

Jacobs, L.E.M. (2017-06-15)

Master Communicatie- en informatiewetenschappen

An increasing number of companies are using the limited spaces of social media sites to advertise their services and products. In order to stand out, companies frequently use intensifiers to trigger attention from web-users, ...
The Relation between Knowledge-Sharing Behaviour within a Virtual Community of Practice and Employees’ Organisational Commitment.

Jacobs, L.E.M. (2016-01-04)

Bachelor Communicatie- en Informatiewetenschappen

Because there is a lack of knowledge on the relation between the use of virtual communities of practice (VCoPs) and employees, this study focused on the hypothesized relations between knowledge-sharing behaviour within a ...

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