Browsing Faculteit der Letteren by Author "Jänke, A .I. J."

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  • Jänke, A .I. J. (2022-01-27)
    Bachelor Communicatie- en Informatiewetenschappen
    Multiple studies in the past have shown that the use of country of origin (COO) markers is beneficial to the effectiveness of an advertisement. The present study investigates to what extent the number of (COO) markers in ...