Browsing Faculteit der Letteren by Author "Holten, M.P."

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  • Holten, M.P. (2020-06-08)
    Bachelor Communicatie- en Informatiewetenschappen
    This paper investigates possible differences caused by using L1 and L2 swear words in advertising. Swear words are part of shock advertising which uses a norm-breach to attract attention. Shock advertising might be a useful ...