Browsing Faculteit der Letteren by Author "Haak, T.J.A."

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  • Open Access
    Framing of corporate crises in Dutch newspaper articles. 
    Haak, T.J.A. (2020-01-14)
    Master Communicatie- en informatiewetenschappen
    Research topic - The purpose of this study was to find answers to how corporate crises are framed in Dutch media. A journalist frames a crisis by making choices about information, quotation, and language. This thesis ...
  • Open Access
    What associations do country-of-origin markers evoke? 
    Haak, T.J.A. (2018-06-08)
    Bachelor Communicatie- en Informatiewetenschappen
    Mentioning a country-of-origin (COO) influences consumer’s purchase decisions. This so-called COO effect is caused by personal country images in combination with product specific factors. Numerous empirical studies have ...