Computer-mediated discourse (CMD) is the online communication produced by networked individuals and is becoming increasingly important for organisations nowadays. Online user-generated content in CMD has an impact on the ...

The current study used a corporate narrative to examine whether the language of the narrative affects the mechanisms of narrative persuasion, like emotional involvement, identification, transportation and comprehensibility. ...

This thesis investigates and compares the effectiveness of English as a Lingua Franca (ELF) and receptive multilingualism (“lingua receptive”/ “LaRa”) in online spoken conversations developed between Dutch and German players ...

This study aimed to shed light on Twitter from a corporate communication and a linguistic perspective. The main focus was on the ‘message style framework’ (Cornelissen, 2008), a traditional tool used in strategic communication ...

From previous research it appeared that social media can play an important role in everyday lives, but in a business context as well. Businesses make commercials where they mock their rivals and post them on social media ...

Rivalry is very common in virtual environments like YouTube. Users can reinforce the brand rivalry by expressing brand loyalty. Brand loyalty might trigger flaming. This research examines if there is a correlation between ...