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Browse Faculteit der Letteren by Supervisor "Barasa, S.N."
Now showing items 1-19 of 19
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(2018-06-08)Bachelor Communicatie- en InformatiewetenschappenOrganizations can decide to use narratives in their corporate communication. Narratives are found to have a persuasive effect which can enhance the corporate reputation of an organization and consumers’ purchase intention. ... -
(2021-06-21)Bachelor Communicatie- en InformatiewetenschappenScant research can be found on code-switching in online written language. However, it is well-established that computer-mediated communication and the spread of the English language have grown exponentially over the past ... -
(2015-06-01)Bachelor Communicatie- en InformatiewetenschappenComputer-mediated discourse (CMD) is the online communication produced by networked individuals and is becoming increasingly important for organisations nowadays. Online user-generated content in CMD has an impact on the ...
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(2015-06-01)Bachelor Communicatie- en InformatiewetenschappenYouTube is one platforms where people can post and comment on videos. Commenting on social media can differ per commenter. Some commenters use formal language and others use informal language. Similarly, commenters can ...
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(2018-06-08)Bachelor Communicatie- en InformatiewetenschappenThe current study used a corporate narrative to examine whether the language of the narrative affects the mechanisms of narrative persuasion, like emotional involvement, identification, transportation and comprehensibility. ...
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(2018-06-08)Bachelor Communicatie- en InformatiewetenschappenAs international marketing research has frequently studied the use of English in advertisements, the concept of corporate narratives as a mean to influence readers’ perceptive of a company or product is still relatively ...
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(2018-08-31)Master Taalwetenschappen/LinguisticsThis thesis investigates and compares the effectiveness of English as a Lingua Franca (ELF) and receptive multilingualism (“lingua receptive”/ “LaRa”) in online spoken conversations developed between Dutch and German players ...
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(2021-06-16)Bachelor Communicatie- en InformatiewetenschappenFew studies on code-switching in written discourse have taken into account the role of emotionality on code-switching. Emotions were found to influence the use of code-switching. Therefore, this study investigated the ...
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(2021-06-16)Bachelor Communicatie- en InformatiewetenschappenMany people speak more than one language nowadays and this number of bilinguals is still growing. Bilinguals sometimes use their native and second language in the same conversation. This is known as code-switching. Much ...
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(2018-06-08)Bachelor Communicatie- en InformatiewetenschappenLanguage choice in advertisements is increasing in importance in the global marketing scene, since many companies tend to standardize their corporate language. However, only one study (Spring, 2017) investigated the effects ...
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(2015-10-08)Master Communicatie- en informatiewetenschappenThis study aimed to shed light on Twitter from a corporate communication and a linguistic perspective. The main focus was on the ‘message style framework’ (Cornelissen, 2008), a traditional tool used in strategic communication ...
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(2015-08-27)Master Communicatie- en informatiewetenschappenA potentially effective way to position a brand is by referring to a specific local, foreign or global consumer culture in advertising campaigns (Alden, Steenkamp & Batra, 1999). Alden et al. (1999) and Aichner (2014) both ...
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(2015-06-01)Bachelor Communicatie- en InformatiewetenschappenFrom previous research it appeared that social media can play an important role in everyday lives, but in a business context as well. Businesses make commercials where they mock their rivals and post them on social media ...
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(2021-06-16)Bachelor Communicatie- en InformatiewetenschappenThe present research analyses the use of codeswitching in German-English (also known as Genglish) online customer reviews. It especially looks at the relations between the use of codeswitching and the polarity of reviews, ...
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(2018-06-08)Bachelor Communicatie- en InformatiewetenschappenIn the research field of narrative persuasion, how language choice (L1/L2) impacts the persuasiveness of corporate narratives has not been thoroughly investigated. A between-subject experiment design, including 66 German ...
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(2015-06-01)Bachelor Communicatie- en InformatiewetenschappenRivalry is very common in virtual environments like YouTube. Users can reinforce the brand rivalry by expressing brand loyalty. Brand loyalty might trigger flaming. This research examines if there is a correlation between ...
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(2021-06-16)Bachelor Communicatie- en InformatiewetenschappenOnline reviews are often of great importance for organizations as reviews show them how consumers experience the products or services offered. Moreover, online reviews may help companies to solve possible problems and ...
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(2021-06-16)Bachelor Communicatie- en InformatiewetenschappenOver the past decades, multilingual interaction has become more of a standard than an exception (e.g. Hall and Nilep, 2015). With this increase in multilingual interaction, code-switching has become a common phenomenon in ...
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(2015-07-09)Master Communicatie- en informatiewetenschappenCorporate Social Responsibility Reporting (CSRR) has been found to be an important employer branding tool in the oil and gas industry. As US and Russian oil and gas corporations supply the Austrian market through subsidiaries ...
Now showing items 1-19 of 19
