The effect of T and V pronouns of address in Dutch and German on pandemic-related messages.

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2022-06-22
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en
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Abstract
Through this research, there will be an expansion on the current understanding on the use of pronouns of address in relation to the persuasiveness in health-related communication. Furthermore, this research will provide Dutch and German governments and health authorities with new insights into language usage when creating pandemic-related messages. More specifically, this research will benefit governments and authorities in deciding whether to use the T or the V pronoun of address in pandemic-related messages when their objective is to persuade as many people as possible. The information that is gained from this research can help health-authorities and governments with future diseases, epidemics or pandemics when a vaccination is available, to reach a higher vaccination rate. This could then lead to an improvement of the public health which would be a benefit for the society. In addition to this, this research into pronouns of address can be used for future researchers in the linguistic research field. It can be used as a foundation for further studies to innovate the current communication strategies regarding the pronoun of address.
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Faculteit der Letteren