Organizational revival: how craft beer breweries rise from the ashes
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2022-06-21
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en
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Studies on organizational have been able to explain how market categories emerge (Delacroix & Carroll, 1983), gain legitimacy (Singh & Lumsden, 1990), new population were formed (Hannan & Freeman, 1977), and why populations cease to exist (Delacroix & Carroll, 1983). Yet it is evident that organizations can regain popularity even though they were latent (Van Dijk, Kroezen & Slob, 2018). In this research the approach of organizational ecology is applied to craft organizations, which became an interesting topic of research in the last decades (Kroezen et al., 2020).
This research aims for a practical enhancement of organizational ecology regarding the revival of organizations. So, the research question is as follows: “How do latent populations of craft organizations manage to revive? To answer this question a qualitative study is conducted. The context of this research is Dutch craft beer breweries. Semi-structured interviews, articles, and information on the brewery's website is collected at ten Dutch craft beer breweries. Data is analysed using the Gioia et al. (2013) method.
Exposure to foreign beer cultures awakened a new generation of Dutch craft beer brewers. These craft beer brewers showed particular craft attitudes. These attitudes made the revival of craft beer breweries possible, because they compensated for the lack of financial resources. However, these craft attitudes alone have not been strong enough to cause the revival of craft breweries. Low entry barriers and a market demand strengthened the positive effect of craft attitudes on the revival of craft beer breweries.
This research provides a practical enhancement in understanding the revival of craft organizations within organizational ecology. Craft attitudes in combination with strengthening effects (low entry barriers and market demand) caused the revival of craft organizations. Craft attitudes in this study show that motives other than financial gain have been crucial in the revival of craft organizations.
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Faculteit der Managementwetenschappen