Multi-faced private security industry
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2021-06-24
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en
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Abstract
In this thesis, I examine the self-presentation of private military and security companies (PMSCs). After the Global War on Terror, PMSCs have become a dominant actor in the security industry. As a result of the sudden boom of the private security industry, policymakers and legislators could not keep up with regulation. The use of PMSCs by the state has raised many questions concerning the role of these companies in conflict. Moreover, PMSCs have vested interests in changing their negative image from mercenaries to legitimate soldiers.
With the ever-growing presence of PMSCs in conflict and humanitarianism, the legitimacy of the private security industry is essential to their existence as a security provider. This thesis provides an explanation for how PMSCs try to seek legitimacy in the international system based on the analysis of online self-representation of five US-based PMSCs. I show that PMSCs are shaping how they want to be perceived by appropriating three identities associated with the military, business, and humanitarian actors. The identity PMSCs use differs on the audience and the needs of their clients. PMSCs not only contribute to the normalization of the private security industry, but they also shape a legitimate image for themselves to justify their existence and support that their actions are desirable and lawful.
This thesis builds on the literature of global (private) security governance by drawing on the constructivist approach of corporate and social identities. Through my analysis, I highlight what strategies PMSCs use to re-shape their image.
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Faculteit der Managementwetenschappen