The effect of language on food attractiveness.
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2021-02-09
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en
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Abstract
This study aimed to analyse the effect of language on product packaging for healthy and unhealthy food. Previous research indicated that unhealthy food options are often described or portrayed in a more appealing manner, which causes people to activate mental simulations of the consumption of the food. This process of mental eating simulations has been linked with the desire to eat food. Healthier food options are in turn more often described in a less appealing manner with a focus on health and long-term benefits, which often leads to a lower purchase rate or selection rate of healthy products. However, research indicated that when people focus on the outcome of eating a particular food, their preferences lean towards healthier food options. This study investigated to what extent labelling on food packaging influences the food choices of students.
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