Musicking on social media: the musical way to online identity performance
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2021-08-23
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en
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Abstract
This thesis examines how social media users engage with music on social networking sites (online musicking) and how musicking plays a role in online sociality and identity construction from the perspective of the social media user. In doing so, the study employs an explorative and qualitative approach. The thesis presents the theoretical framework that is based on the main themes derived from the research questions. The theory outlines theoretical concepts that originate in sociology, musicology, and media studies that delve into the matters of ‘music, identity and social media’. I examine how these concepts are linked and currently theorized. The methodological approach is comprised of diary studies and in-depth, semi-structured interviews that follow the discourse of the ‘creative interview’. Furthermore, the findings provide an analysis of the uses and gratifications that underlie social media users' reasons for musicking on Facebook and Instagram, plus a comparison between the two platforms.
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