On the beneficial visibility of female ugliness on social media.

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2021-06-15
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en
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In the current patriarchal Western world, beauty is the most valuable currency a woman can have. With the rise of popular culture and social media, specifically with the rise of social media influencers, the focus on the portrayals of female beauty have immensely increased. Female beauty has seemingly never mattered more. It has been proven repeatedly that the exposure to outwardly perfect female appearances negatively influences the self-esteem of young girls (Cohen 2; Fardouly and Vartanian; Holland and Tiggemann; Rodgers and Melioli). Although the prominent categories of ‘beautiful’ influencers have been extensively researched and (rightfully) critiqued, I wish to delve into the influence of those women who do not seem to actively use their appearance to influence – see Jenna Marbles, and Brittany Broski. This thesis therefore will explore the question “how can the visibility of female ugliness on social media be beneficial to social media influencers?”.
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