AMO Practices, Innovative business strategy and digitalization
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2020-08-20
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en
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Abstract
Nowadays, many firms use digitalization to be innovative and have competitive advantage. In this master thesis, the influence of different AMO practices on the degree of digitalization and the influence of innovative business strategy is researched, where innovative business strategy is based on two approaches: strategy as objective and strategy as practice. This research has been conducted by Dutch manufacturing companies. The AMO model consists of three constructs: ability, motivation and opportunity. These constructs include a number of practices that can be used in manufacturing companies. Based on theoretical research, these AMO practices were expected to have a positive impact on the degree of digitalization. Also the presumption is made that innovative business strategy has a positive influence into this relationship. To test these hypotheses, a mixed methods study is conducted. The quantitative data derives from the European Manufactory Survey of 2018 and the qualitative data consist of six semi-structured interviews. The results show that there is an overall effect of AMO practices on the degree of digitalization. Quantitative results show that ability, motivation and opportunity enhancing practices have a positive influence on the degree of digitalization, where qualitative research show that ability and opportunity enhancing practices influence the degree of digitalization. Furthermore, the two approaches of innovative business strategy show different results. It seems like that AMO practices have no influence on companies with strategy as objective approach, while by companies with strategy as practice approach, AMO practices do have influence. These findings have not only theoretical implications, but are also useful for managers to implement digitalization. The results of this master thesis together with the recommendations for future research are explained and provided.
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Faculteit der Managementwetenschappen