Abstract:
Ideation contests are a great tool for organizations to remain innovative and competitive. Literature suggests that authenticity plays an influential role when looking at business outcomes of ideation contests. The following hypotheses were formulated: Perceived authenticity has a negative influence on destructive behavior, perceived authenticity has a positive influence on firm image and authenticity has a positive influence on participation intention. Perceived authenticity appeared to affect destructive behavior. However, this influence was contradictory to what was expected. Firm image and participation intention were found to be unaffected by perceived authenticity. The overall conclusion is that authenticity in ideation contests is not as significant as predicted.
