A study of city image in tourism literature as a basis of reader’s authentic view based on the example of Amsterdam city image
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2020-08-31
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en
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Abstract
In this research, I exposed the idea of forming tourists’ views about the city. The topic arose the problem of city’s authenticity and appearance of stereotypes in tourism mind. The creation of city image observed as a part of the storytelling concept and experience economy. Using two tourism books in Atlas.ti software I analyzed the Amsterdam image. Networks helped me to identify the difference in the authors' experience and their understanding of Amsterdam’s authenticity. In this research, I analyzed the formation of tourism experience in the concept of storytelling.
By using Simon Anholt theory as a base for a city network I found the basic image in the first part of analysis. In the second part, I used as a base the quantitative result from my literature review. It was needed to see the system from the different perspective. It shows that the city brand system is not filled enough. In this case, the comparison between city branding simplifies the city identity. In the third part, I observed throw the ages how the Amsterdam’s image has changed and the possibility of the authenticity existence. All of these steps gave me a clear understanding that authenticity could be identified as an image which exists in tourists' minds.
My thesis has rather simple structure. In the introduction the main research question was raised. In the second part, I observed the theoretical framework which includes the literature review. Next part consists of the methodological explanation and research methods which used in practice. The ‘Analysis’ part made up three parts and each has its own discussion with answers on sub-questions. And in the last part, I presented the conclusion where I also included recommendations and limitations.
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Faculteit der Managementwetenschappen