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(2016-05-30)Master Communicatie- en informatiewetenschappenVideosharing websites such as Youtube have created a new dimension in online marketing and content creation Companies can now easily share their instruction videos. However since a lot of companies operate multinationally ... -
(2016-06-15)Master Communicatie- en informatiewetenschappenThe emergence of new media has changed the communication between companies and stakeholders. Weblogs have become a powerful tool at the disposal of marketers to influence online communities. Readers may be affected by a ...
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(2016-08-15)Master Communicatie- en informatiewetenschappenWith the fading of international borders and the free transport of goods and services in the European Union, organizations see their potential markets expanding across national borders. In order to reach these potential ... -
(2016-06-15)Master Communicatie- en informatiewetenschappenIt has been proven that narratives, both written and visual, can influence individuals' beliefs and attitudes. To date, few studies have investigated the use of different translation methods on the persuasive impact of a ...
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(2016-08-15)Master Communicatie- en informatiewetenschappenMulticulturalism and multilingualism form two of the main characteristics of the contemporary business environment. Simultaneously, they also present two of its main challenges. In order to perform well in internationally ...
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(2016-09-30)Master Communicatie- en informatiewetenschappenCorporate Social Responsibility (CSR) is establishing itself as a worldwide phenomenon and companies use CSR communication as a marketing tool to improve their corporate image and revenues. In recent years, the field of ...
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(2015-04-17)Master Communicatie- en informatiewetenschappenBuilding on the Accommodation Theory, the effect of minority language use in advertising on the bilingual consumer market in Catalonia was explored. It was hypothesized that a positive language effect would occur in a way ...
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(2016-08-15)Master Communicatie- en informatiewetenschappenIn today’s globalizing world effective communication is essential to maintaining international relations. There are several modes to use for communication in a multilingual situation, but some modes are more effective than ...
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(2015-08-27)Master Communicatie- en informatiewetenschappenA potentially effective way to position a brand is by referring to a specific local, foreign or global consumer culture in advertising campaigns (Alden, Steenkamp & Batra, 1999). Alden et al. (1999) and Aichner (2014) both ...
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(2015-06-29)Master Communicatie- en informatiewetenschappenThe current study compared a story in an L1 and an L2 to see to what extent they differed in their persuasive effect. A between-subjects experiment was set up with in which 210 Spanish unbalanced bilinguals took part, who ...
