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Browse by Supervisor "Speed, L.J."
Now showing items 1-20 of 57
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(2020-06-08)Bachelor Communicatie- en InformatiewetenschappenThis research examines whether language markers, specifically uncertainty markers and certainty markers, have an effect on the perception of the written communication of a manager. Authoritativeness, sociability, trustworthiness ... -
(2018-08-27)Master Communicatie- en informatiewetenschappenOur knowledge of the world is made up of concepts, and is quite important for our cognitive behaviour. There appears to be a difference between concrete and abstract concepts in how we store them and retrieve them. Studies ...
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(2016-06-15)Master Communicatie- en informatiewetenschappenAs humans we tend to match stimuli from different sensory modalities together. This is called ‘crossmodal correspondence’. Previous studies have already explored congruence effects. However, few studies have looked at the ...
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(2020-07-08)Master Communicatie- en informatiewetenschappenPrevious literature revealed evidence that producing and perceiving Duchenne and non- Duchenne smiles can differ across and between various cultures and ethnicities and, as a result, can create difficulty in communication. ...
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(2020-06-08)Bachelor Communicatie- en InformatiewetenschappenSome meal descriptions focus on the healthy aspects of the ingredients, even though most people are led by the tastiness when choosing. The information may influence people in their choice of what to eat. Previous studies ... -
(2021-06-16)Bachelor Communicatie- en InformatiewetenschappenWhether an object is assigned masculine or feminine grammatical gender influences how male- or female-like the object is perceived. Research on consumer behaviour indicates that congruence between gender cues, e.g. the ...
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(2020-06-08)Bachelor Communicatie- en InformatiewetenschappenThis study explored the effect of certainty and uncertainty markers used in an email on the perceived authoritativeness, trustworthiness, competence and sociability of the manager. This was made possible through an online ...
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(2020-06-08)Bachelor Communicatie- en InformatiewetenschappenOverweight and obesity have become growing problems for the Dutch population. Therefore, healthier food choices must be promoted. However, an unhealthy = tasty intuition exists causing people to perceive healthy food as ...
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(2021-06-25)Master Communicatie- en informatiewetenschappenThe aim of this study was to examine the effect of sensory, healthy, and neutral language in L1 and L2 on the perception of plant-based products. By marketing plant-based products better, consumers may increasingly choose ...
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(2020-06-08)Bachelor Communicatie- en InformatiewetenschappenThis study looks at the effect of uncertainty markers and certainty markers on the perceived quality of a manager. Earlier research has shown the influence of hedges, but not a lot of research has been done on certainty ...
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(2018-08-16)Master Communicatie- en informatiewetenschappenThis study is focused on business communication, in the CSR field. The effectiveness of two different communication styles (high and low context) was measured through attitude towards the brand, purchase intention and ...
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(2021-01-26)Bachelor Communicatie- en InformatiewetenschappenEating healthy is an important topic that students should adapt because of the beneficial effects on their body and study results. To see if it is possible to influence students’ perception about food products by modifying ...
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(2020-07-09)Master Communicatie- en informatiewetenschappenTo promote the consumption of healthy food, an attempt was made to find out what type of advertisement would be most effective. It was investigated to what extent health-focused, basic, or indulgent language have an effect ...
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(2021-02-09)Bachelor Communicatie- en InformatiewetenschappenThis study aimed to analyse the effect of language on product packaging for healthy and unhealthy food. Previous research indicated that unhealthy food options are often described or portrayed in a more appealing manner, ...
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(2020-01-24)Bachelor Communicatie- en InformatiewetenschappenNowadays, we live in a world were we are more often confronted with online advertisements of unhealthy food products rather than advertisements depicting healthy food. Unhealthy foods are presented in such a way that ...
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(2021-01-20)Bachelor Communicatie- en InformatiewetenschappenGiven the abundance of country-of-origin markers in advertising, there is an immediate economic requirement for enterprises to base their marketing strategies on concrete research. The overarching aim of this experiment ...
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(2020-06-30)Master Communicatie- en informatiewetenschappenThis study aimed to generate knowledge on healthy food marketing through the research question; ‘how can language be used in advertisements to encourage healthy food choices?’. Research on language use in advertisements ...
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(2020-06-26)Bachelor Communicatie- en InformatiewetenschappenThis research examined the effect of expressing certainty and uncertainty in communication. We studied whether an email by a manager had a different effect on participants’ perception of the manager when containing either ...
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(2021-01-12)Master Communicatie- en informatiewetenschappenThis study was designed to determine the effect of deictic gestures on learning Spanish adverbs of words. Adverbs of place are words that describe the location of an object. Most languages use these words. However, languages ...
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(2020-06-18)Master Communicatie- en informatiewetenschappenThe issue of mass tourism and the negative consequences it has on touristic hotspots have been important issues receiving increasing attention. Initiatives have been trying to reduce the stream of tourists to hotspots like ...
Now showing items 1-20 of 57
