Our knowledge of the world is made up of concepts, and is quite important for our cognitive behaviour. There appears to be a difference between concrete and abstract concepts in how we store them and retrieve them. Studies ...

Previous literature revealed evidence that producing and perceiving Duchenne and non- Duchenne smiles can differ across and between various cultures and ethnicities and, as a result, can create difficulty in communication. ...

To promote the consumption of healthy food, an attempt was made to find out what type of advertisement would be most effective. It was investigated to what extent health-focused, basic, or indulgent language have an effect ...

Previous research has shown that the presentation method (dialogue versus monologue) of radio commercials can have an effect on the persuasiveness of the message. It has been found that radio commercials in the form of a ...

In marketing communication, packaging can play a vital role by attracting a consumer’s attention and by conveying a message about the product it contains. All its external sensory features such as shape, weight, and color ...

A study on the potential of crossmodal correspondences in affecting consumer's choices for sustainable foods

The present study investigates whether olfaction is a domain that is congruently expressible in language. Amongst a growing interest in sound symbolism and the ability of language to express qualia, the relationship between ...

Language is a substantial part of advertising and has been thought to influence the processing of information of consumers. Advertisements which are used in this study are food-related, and especially healthy foods. There ...

This research intended to measure the effects of the level of verbal anchoring in logos on the perception and response of potential donors of non-profit organisations. This was measured while comparing two countries: The ...