- Repository Home
- →
- Browse by Supervisor
JavaScript is disabled for your browser. Some features of this site may not work without it.
Browse by Supervisor "Speed, L.J."
Now showing items 1-11 of 11
-
(2018-08-27)Master Communicatie- en informatiewetenschappenOur knowledge of the world is made up of concepts, and is quite important for our cognitive behaviour. There appears to be a difference between concrete and abstract concepts in how we store them and retrieve them. Studies ... -
(2016-06-15)Master Communicatie- en informatiewetenschappenAs humans we tend to match stimuli from different sensory modalities together. This is called ‘crossmodal correspondence’. Previous studies have already explored congruence effects. However, few studies have looked at the ...
-
(2018-08-16)Master Communicatie- en informatiewetenschappenThis study is focused on business communication, in the CSR field. The effectiveness of two different communication styles (high and low context) was measured through attitude towards the brand, purchase intention and ...
-
(2020-02-10)Master Communicatie- en informatiewetenschappenPrevious research has shown that the presentation method (dialogue versus monologue) of radio commercials can have an effect on the persuasiveness of the message. It has been found that radio commercials in the form of a ...
-
(2017-08-08)Master Communicatie- en informatiewetenschappenIn marketing communication, packaging can play a vital role by attracting a consumer’s attention and by conveying a message about the product it contains. All its external sensory features such as shape, weight, and color ...
-
(2018-08-13)Master Communicatie- en informatiewetenschappenThe human tendency to match information across different sensory modalities in order to experience and make sense of the multisensory world around us is called crossmodal correspondence or crossmodal association. Numerous ...
-
(2018-08-29)Master Communicatie- en informatiewetenschappenA study on the potential of crossmodal correspondences in affecting consumer's choices for sustainable foods
-
(2015-09-29)Master Taalwetenschappen/LinguisticsThe present study investigates whether olfaction is a domain that is congruently expressible in language. Amongst a growing interest in sound symbolism and the ability of language to express qualia, the relationship between ... -
(2017-06-15)Master Communicatie- en informatiewetenschappenLearned associations between colours and flavours can influence our flavour perceptions. Previous studies examining the effects of the colours of plates, cups or the food itself have failed to connect with the practical ...
-
(2020-01-24)Bachelor Communicatie- en InformatiewetenschappenLanguage is a substantial part of advertising and has been thought to influence the processing of information of consumers. Advertisements which are used in this study are food-related, and especially healthy foods. There ...
-
(2020-01-24)Bachelor Communicatie- en InformatiewetenschappenThis research intended to measure the effects of the level of verbal anchoring in logos on the perception and response of potential donors of non-profit organisations. This was measured while comparing two countries: The ...
Now showing items 1-11 of 11
