This research examines whether language markers, specifically uncertainty markers and certainty markers, have an effect on the perception of the written communication of a manager. Authoritativeness, sociability, trustworthiness ...

As humans we tend to match stimuli from different sensory modalities together. This is called ‘crossmodal correspondence’. Previous studies have already explored congruence effects. However, few studies have looked at the ...

Some meal descriptions focus on the healthy aspects of the ingredients, even though most people are led by the tastiness when choosing. The information may influence people in their choice of what to eat. Previous studies ...

This study looks at the effect of uncertainty markers and certainty markers on the perceived quality of a manager. Earlier research has shown the influence of hedges, but not a lot of research has been done on certainty ...

Eating healthy is an important topic that students should adapt because of the beneficial effects on their body and study results. To see if it is possible to influence students’ perception about food products by modifying ...

Nowadays, we live in a world were we are more often confronted with online advertisements of unhealthy food products rather than advertisements depicting healthy food. Unhealthy foods are presented in such a way that ...

This study aimed to generate knowledge on healthy food marketing through the research question; ‘how can language be used in advertisements to encourage healthy food choices?’. Research on language use in advertisements ...

This study was designed to determine the effect of deictic gestures on learning Spanish adverbs of words. Adverbs of place are words that describe the location of an object. Most languages use these words. However, languages ...

The objective of this study was to research what the effect of the use of verbal anchoring in logos is on one’s logo recognition, logo appreciation, willingness to donate and the fit of values associated with the organisation's ...

Consumers often associate packaging colours with a certain product flavour. . Little is known about the role culture plays in regard to cross-modal correspondences for culture specific product-colour associations, and the ...