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Browsing by Author "Rooijmans, Twan"
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(2018-06-28)Master Business AdministrationHow green advertising messages translate into green trust for varying degrees of social distance. Global warming and plastic pollution can be limited by adoption of sustainable products, which can be encouraged by using ... -
(2019-07-04)Master Business AdministrationThe objective of this study was to investigate the influence of the effectiveness of green product innovations and the use of green process innovations on manufacturing firms’ economic performance with an emphasis on the ...
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