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Browse by Supervisor "Nederstigt, U."
Now showing items 1-20 of 112
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(2022-07-18)Master Communicatie- en informatiewetenschappenIn dit onderzoek is gezocht naar een antwoord op de vraag in hoeverre er invloed is van type afbeelding en bronbetrouwbaarheid van een politiek bericht op Facebook op aandacht en attitude. De gemeenteraadsverkiezingen van ... -
(2021-08-24)Master Communicatie- en informatiewetenschappenThe aim of this study was to determine the effect of the type of descriptions of the product (neutral language descriptions vs. sensory language descriptions) and the effect of language (L1 vs. L2) on the effectiveness of ...
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(2015-06-01)Bachelor Communicatie- en InformatiewetenschappenAan de hand van een experiment is onderzocht in hoeverre de vertaalmethode ondertiteling, de effectiviteit van een instructie in een instructiefilmpje kan beïnvloeden. Er is gebruik gemaakt van drie verschillende versies; ...
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(2019-06-25)Master Communicatie- en informatiewetenschappenMiddels een experiment is geanalyseerd of het inzetten van emoji’s en de ingezette tone of voice effect hadden op acceptatie van webcare-berichten en attitude ten opzichte van organisaties. Bovendien werd onderzocht of ...
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(2019-08-14)Master Communicatie- en informatiewetenschappenHow the sender of a message is perceived and evaluated by the receiver is affected by both the degree of politeness in the message and the anticipated communication behaviour of the sender. Despite the ever increasing ...
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Attitudes of native and non-native speakers of English towards speakers of Dutch-accented English. (2017-08-17)Master Communicatie- en informatiewetenschappenDutch professionals are increasingly required to orally communicate in English, with both native and non-native speakers of English. Dutch people generally show a high proficiency in English, but even highly proficient ...
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(2016-06-15)Master Communicatie- en informatiewetenschappenIn dit onderzoek is met behulp van eyetracking aandacht gemeten voor online advertentiebanners. In de literatuur is herhaaldelijk bewijs gevonden voor het fenomeen bannerblindheid (banner blindness) en zijn diverse ... -
(2020-06-08)Bachelor Communicatie- en InformatiewetenschappenThe use of English as a Lingua Franca (ELF) is becoming more and more important considering the growth of multinational organisations and expanding cultural diversity in Universities. The English language is seen as the ...
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(2016-08-15)Master Communicatie- en informatiewetenschappenIn het huidige onderzoek zijn met behulp van een eyetracker en een vragenlijst achteraf de effecten van twee principes van brand identifiability (te weten relative brand size en heterogeneity of brand background, Pieters, ...
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(2019-06-07)Bachelor Communicatie- en InformatiewetenschappenCompanies are slowly replacing paper instructions for instruction videos. A more cost efficient alternative than producing instruction videos in many different languages, is adding subtitles. Many studies on the effects ...
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(2018-08-16)Master Communicatie- en informatiewetenschappenDifferent language use in advertising is important to consider when making international marketing strategies, because it could have an effect on the consumer’s attitude (Krishna & Ahluwalia, 2008). Especially when using ...
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(2015-06-15)Bachelor Communicatie- en InformatiewetenschappenPesten op de werkvloer is een actueel thema. Het wordt vaak als een taboe gezien ondanks dat het verstrekkende gevolgen kan hebben voor zowel werknemers als bedrijven. Het kan leiden tot bijvoorbeeld stress en ziekteverzuim ...
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(2019-06-07)Bachelor Communicatie- en InformatiewetenschappenCountry-of-origin effects research is relevant because of the globalization of businesses, many of which are looking to expand into new markets. The current study set out to explore the effects of three markers ‘Made in’, ...
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(2018-08-27)Master Communicatie- en informatiewetenschappenOur knowledge of the world is made up of concepts, and is quite important for our cognitive behaviour. There appears to be a difference between concrete and abstract concepts in how we store them and retrieve them. Studies ...
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(2014-06-13)Bachelor Communicatie- en InformatiewetenschappenThere have been several studies regarding NWOM and webcare, however, it has not been researched whether there is a connection between certain NWOM characteristics and the webcare reaction given. This study focused on whether ...
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(2018-03-22)Master Communicatie- en informatiewetenschappenIn a world that becomes more global and internationally oriented, effective marketing strategies become increasingly important. One example of such a strategy is the use of country of origin markers. This strategy makes ...
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(2015-08-27)Master Communicatie- en informatiewetenschappenTo date little research has been done on the content of corporate stories. Based on Hong, Muderrisoglu and Zinkhan (1987) it can be assumed that the content of marketing messages is influenced by the presence of emotional ...
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(2015-06-01)Bachelor Communicatie- en InformatiewetenschappenComputer-mediated discourse (CMD) is the online communication produced by networked individuals and is becoming increasingly important for organisations nowadays. Online user-generated content in CMD has an impact on the ...
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(2015-08-24)Master Communicatie- en informatiewetenschappenBrands can position themselves as part of a global segment in order to obtain an international character, or they can profit from positive stereotypes of a country by promoting the country-of-origin (COO) of the brand or ...
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(2019-06-07)Bachelor Communicatie- en InformatiewetenschappenThe country of origin (COO) is a widely studied topic in international business communication and marketing. It can affect certain aspects of consumers’ evaluations, also known as the COO effect. This effect can be evoked ...
Now showing items 1-20 of 112
