Aan de hand van een experiment is onderzocht in hoeverre de vertaalmethode ondertiteling, de effectiviteit van een instructie in een instructiefilmpje kan beïnvloeden. Er is gebruik gemaakt van drie verschillende versies; ...

How the sender of a message is perceived and evaluated by the receiver is affected by both the degree of politeness in the message and the anticipated communication behaviour of the sender. Despite the ever increasing ...

In dit onderzoek is met behulp van eyetracking aandacht gemeten voor online advertentiebanners. In de literatuur is herhaaldelijk bewijs gevonden voor het fenomeen bannerblindheid (banner blindness) en zijn diverse ...

Different language use in advertising is important to consider when making international marketing strategies, because it could have an effect on the consumer’s attitude (Krishna & Ahluwalia, 2008). Especially when using ...

Country-of-origin effects research is relevant because of the globalization of businesses, many of which are looking to expand into new markets. The current study set out to explore the effects of three markers ‘Made in’, ...

There have been several studies regarding NWOM and webcare, however, it has not been researched whether there is a connection between certain NWOM characteristics and the webcare reaction given. This study focused on whether ...

To date little research has been done on the content of corporate stories. Based on Hong, Muderrisoglu and Zinkhan (1987) it can be assumed that the content of marketing messages is influenced by the presence of emotional ...

Brands can position themselves as part of a global segment in order to obtain an international character, or they can profit from positive stereotypes of a country by promoting the country-of-origin (COO) of the brand or ...

This thesis addresses the issue of diverse nationalities at work and deriving safety risks within multinational teams. Using an online survey questionnaire, this study has examined safety risks among Dutch based multinational ...

Previous research has shown that there are differences in communication between cultures in face-to-face crisis situations. The cultural dimension individualism-collectivism is of importance in these intercultural situations. ...