Browsing by Author "Löber, S.S."

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  • Open Access
    The motives of advertisers for the use of foreign languages in advertising. 
    Löber, S.S. (2017-06-05)
    Bachelor Communicatie- en Informatiewetenschappen
    Advertisers often make use of a special country-of-origin marker, foreign languages, in advertising. Academic literature has studied the effects of this COO marker. Foreign languages are believed to attract attention, ...
  • Open Access
    Receptive multilingualism in German pupils and the underlying factors. 
    Löber, S.S. (2020-08-16)
    Master Taalwetenschappen/Linguistics
    Receptive multilingualism (RM) has been shown to be an effective mode for communication in the case of German and Dutch (Van Mulken & Hendriks, 2012) and is part of plurilingual competence as defined by the Common European ...