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The bright side of materialism: Disentangling the relationship between materialism and purchase intention in social influencer marketing

Kuppeveld, Joeri van (2020-06-23)

Master Business Administration

While materialism is a topic which is heavily researched (Chia, 2010; Duh, 2015; Kamal, Chu, & Pedram, 2019; Muncy & Eastmen, 1998; Schaefer, Hermans, & Parker, 2004; Wella Yanti, Martini, & Sapta, 2019), research regarding ...

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