Browsing by Author "Hilti, L.M.H."

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  • Hilti, L.M.H. (2020-06-08)
    Bachelor Communicatie- en Informatiewetenschappen
    Today, marketers are challenged to advertise in an increasingly cluttered media space (de Pelsmacker, Geuens & van den Bergh, 2013), which means creative advertising strategies are needed to appeal to consumers. Moreover, ...