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Browse by Supervisor "Hillebrand, B."
Now showing items 1-20 of 32
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(2019-07-04)Master Business AdministrationMost of the ecolabels that are currently used are absolute labels and there is very little known about relative labels. This study investigated how the type of labelling (absolute vs. relative labelling) influences purchase ... -
(2021-10-21)Master Business AdministrationCo-creation with customers via online ideation contests is not always beneficial; it sometimes leads to unforeseen and harmful customer behaviour that can have significant destructive consequences. Such behaviour can disrupt ... -
(2021-07-08)Master Business AdministrationThis study focuses on the effect of the type of language used by firms in their sustainability claims on the consumer’s green trust in that firm. Besides, green expertise was added as a moderator. The data for this study ...
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(2020-11-24)Master Business AdministrationIdeation contests are a great tool for organizations to remain innovative and competitive. Literature suggests that authenticity plays an influential role when looking at business outcomes of ideation contests. The following ...
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Compulsive Buying: The Motivations for Buying Branded Products and The Consumer-Brand Relationship (2017-06-29)Master Business AdministrationPurpose – This research examines the role of brands for compulsive buyers by focusing on their motivations for buying branded products and their relationship with brands. Method – A large-scale survey has been used to ...
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(2020-06-29)Master Business AdministrationLack of physical activity is a growing global problem. Fitness apps can facilitate physical health improvement, but continuance usage intention is necessary to actually change physical health. Attaining physical goals is ...
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(2018-07-10)Master Business AdministrationThis study is about the dimensions of touchpoint consistency and the relationships between overall touchpoint consistency, customer experience and customer satisfaction. The context of this study is the tourism industry. ...
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(2021-03-09)Master Business AdministrationIn order to tackle the complex network of interrelated stakeholders, stakeholder marketing has been introduced as a concept which might facilitate firms to define their most important stakeholders, and address them accordingly ...
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(2017-10-04)Master Business AdministrationThe purpose of this research was to examine the effect of different blog post characteristics on the number of comments. The different blog post characteristics were positivity, message length, vividness, interactivity and ...
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The effect of CSR initiatives on company credibility and behavioural intentions: the role of focus (2019-07-04)Master Business AdministrationCorporate Social Responsibility (CSR) and its outcomes for companies is a much addressed topic in literature. Previous studies have only investigated the outcomes of CSR aimed at one domain, e.g. the environment, while ...
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(2019-07-02)Master Business AdministrationAlthough it is generally known that companies can greatly benefit from radical innovations, a lot remains unknown about how radical innovations are perceived. Therefore, the objective of this research was to get more insight ...
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(2018-08-28)Master Business AdministrationPrevious research has demonstrated that the perception of the stakeholder concerning the sustainability performance of the firm, is affected by the interaction between exclusiveness of language in the claim and the expertise ...
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(2018-07-03)Master Business AdministrationThe marketing perspective has changed from a goods-dominant (G-D) logic to a more service-dominant (S-D) logic. This change results in a service focus. In order to create value, not only participation of the company is ...
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(2020-11-30)Master Business AdministrationOver the years, stakeholders have become increasingly important for companies to be successful. However, most stakeholder literature does not reflect reality. This literature makes use of the hub-and-spokes perspective ...
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(2019-02-26)Master Business AdministrationSustainability is a growing concern in the modern world and this has led to a large increase in sustainability efforts by firms. This thesis aims to address how firms can use the marketing communication of their sustainability ...
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(2018)Master Business AdministrationIn this explorative study, a new method is explored on how to analyze and map a customer journey across multiple websites, by analyzing the customer journey of customers that search for and book a hotel using multiple ...
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(2021-07-08)Master Business AdministrationIt often occurs that organizations make commitments in their language while failing to commit to it. The language that is regularly used in such false claims is also called inclusive language. On the other hand, organizations ...
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(2018-06-26)Master Business AdministrationWith a growing market for online hotel bookings and increased challenges for hotels due to the existence of Online Travel Agents (OTAs), it became increasingly important for hotels to convince potential guests to book ...
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(2021-08-31)Master Business AdministrationThe aim of this research was to investigate whether PFI, by the means of a relatively novel scale, had an effect on firm credibility, purchase intention and customer loyalty with regard to Dutch tour operators in the tourism ...
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(2021-06-27)Master Business AdministrationThe aim of this thesis is to explore the dimensionality of perceived firm innovativeness (PFI) and its influence on consumer behaviors in a tour operator setting. More specifically, the research question studied is: “How ...
Now showing items 1-20 of 32
