Most of the ecolabels that are currently used are absolute labels and there is very little known about relative labels. This study investigated how the type of labelling (absolute vs. relative labelling) influences purchase ...

This study is about the dimensions of touchpoint consistency and the relationships between overall touchpoint consistency, customer experience and customer satisfaction. The context of this study is the tourism industry. ...

Corporate Social Responsibility (CSR) and its outcomes for companies is a much addressed topic in literature. Previous studies have only investigated the outcomes of CSR aimed at one domain, e.g. the environment, while ...

Previous research has demonstrated that the perception of the stakeholder concerning the sustainability performance of the firm, is affected by the interaction between exclusiveness of language in the claim and the expertise ...

Sustainability is a growing concern in the modern world and this has led to a large increase in sustainability efforts by firms. This thesis aims to address how firms can use the marketing communication of their sustainability ...

With a growing market for online hotel bookings and increased challenges for hotels due to the existence of Online Travel Agents (OTAs), it became increasingly important for hotels to convince potential guests to book ...

This research deals with consumers’ simultaneous demands for similarity and different for new products and its correlation with negative and positive emotions as well as perceived product success. An automated content ...

What happens when a widely taken-for-granted practice by consumers changes? How do consumers react when they wake up in the morning and read a headline announcing the removal of gender labels and the introduction of gender ...

This study examined which factors determine user’s choice for an online review system. The research question was: ‘To what extent do user’s expertise and status motives have an influence on user’s choice for an online ...