Browsing by Author "Haak, T.J.A."

Sort by: Order: Results:

  • Haak, T.J.A. (2018-06-08)
    Bachelor Communicatie- en Informatiewetenschappen
    Mentioning a country-of-origin (COO) influences consumer’s purchase decisions. This so-called COO effect is caused by personal country images in combination with product specific factors. Numerous empirical studies have ...