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Browse by Supervisor "Felker, E.R."
Now showing items 1-20 of 44
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(2022-01-24)Master Communicatie- en informatiewetenschappenIn de hedendaagse samenleving komen we steeds vaker in contact met mensen die een buitenlands accent hebben. Slechts weinig radiozenders maken gebruik van mensen die een buitenlands accent hebben, ondanks dat veel mensen ... -
(2022-06-13)Bachelor Communicatie- en InformatiewetenschappenThis study aimed to determine whether the use of accommodation in terms of formality in customer service interactions positively influences the attitude towards the conversation, the perception of the agent, and the intention ...
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(2021-08-24)Master Communicatie- en informatiewetenschappenThe aim of this study was to determine the effect of the type of descriptions of the product (neutral language descriptions vs. sensory language descriptions) and the effect of language (L1 vs. L2) on the effectiveness of ...
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(2021-06-07)Bachelor Communicatie- en InformatiewetenschappenAs the English language has achieved the status of lingua franca of the modern corporate world, companies are more often forced to make a strategic decision between adapting advertisements to a local language or advertising ...
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(2021-06-23)Bachelor Communicatie- en InformatiewetenschappenThe environment globally, especially marine ecology, is suffering from the severe consequences of excessive plastic consumption. Pro-environmental advertising is one of the key strategies that have been extensively implemented ...
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(2021-06-23)Bachelor Communicatie- en InformatiewetenschappenCan an explanation help with persuading others? This study investigated that very question. By testing participants on their attitude towards a persuasive message, their attitude towards the behavior, and their intention ...
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(2022-06-13)Bachelor Communicatie- en InformatiewetenschappenThe current article tries to study effectiveness of climate change communication (CCC) by investigating factual and emotional appeals, and by researching the difference between L1 and L2 and their influence on behavioral ...
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(2022-07-18)Master Communicatie- en informatiewetenschappenAs public health decreases, it becomes more and more important to find a way to increase the appeal for healthy foods. In order to achieve this goal, the present study focuses on language (sensory and health-focused) as a ...
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(2021-06-07)Bachelor Communicatie- en InformatiewetenschappenWith the growing number of bilingual speakers and the widespread use of English in education and the media, marketers have a choice of utilising either English or the native language of a country in their advertising ...
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(2021-06-07)Bachelor Communicatie- en InformatiewetenschappenThe aim of this study was to explore the effect of foreign versus native language use in persuasive appeals on the effectiveness of meat reduction advertisements among bilinguals. To study this effect, an experiment in the ...
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(2021-07-12)Bachelor Communicatie- en InformatiewetenschappenThe present study aimed to investigate whether participants with a higher level of education were able to accommodate better to their Chinese colleague before and after following cross- cultural training. Business between ...
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(2021-06-21)Bachelor Communicatie- en InformatiewetenschappenThe research topic of this study was the effect of cultural information about China and people’s age on accommodation of Americans to Chinese people in business communication settings. The meaning of cultural information ...
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(2021-06-23)Bachelor Communicatie- en InformatiewetenschappenToday, we are more and more surrounded by advertisements. Advertisers have come up with all kinds of ways to attract our attention and persuade us. One of those ways is the use of arguments (Blair, 2012). Previous research ...
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(2020-02-25)ResearchmastersVery few studies have investigated how explicit instruction can affect L2 perception of difficult non-native contrasts. This thesis investigated how explicit phonetic instruction can be beneficial to Dutch listeners’ ...
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(2021-06-07)Bachelor Communicatie- en InformatiewetenschappenThis study aims to investigate the effect of first or second language use in relation to persuasive appeals on attitude towards an opposing party, the willingness to cooperate and decision-making in an international peace ...
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(2022-07-04)Master Communicatie- en informatiewetenschappenVegan and vegetarian diets have become more popular over the last couple of years. Choosing such a healthy diet is often a conscious choice based on the advantages of this diet, such as receiving more vitamins. However, ... -
(2022-02-28)Master Communicatie- en informatiewetenschappenMore and more manufacturers of assembly required products are starting to make use of online instructional videos, in addition to or instead of print manuals. As businesses are increasingly starting to operate on a global ...
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(2022-08-22)Master Communicatie- en informatiewetenschappenConsumers’ decision process when buying food products can be affected by the colour of the packaging. Previous research has focused on cross-modal associations regarding the linkage of colours and flavours. However, ...
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Effects of emotionality versus factuality on climate change messages’ persuasiveness in bilinguals. (2022-06-13)Bachelor Communicatie- en InformatiewetenschappenDue to globalization, mass communication and political discourse worldwide are increasingly disseminated in English. Accordingly, social advertising, including climate change communication, must consider how bilinguals ...
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(2022-05-16)Master Communicatie- en informatiewetenschappenThe use of non-standard accented speakers in commercial persuasive contexts has already been investigated extensively. However, the influence of non-standard accentedness in noncommercial persuasive settings remained ...
Now showing items 1-20 of 44
