The aim of this study was to determine the effect of the type of descriptions of the product (neutral language descriptions vs. sensory language descriptions) and the effect of language (L1 vs. L2) on the effectiveness of ...

The environment globally, especially marine ecology, is suffering from the severe consequences of excessive plastic consumption. Pro-environmental advertising is one of the key strategies that have been extensively implemented ...

With the growing number of bilingual speakers and the widespread use of English in education and the media, marketers have a choice of utilising either English or the native language of a country in their advertising ...

Very few studies have investigated how explicit instruction can affect L2 perception of difficult non-native contrasts. This thesis investigated how explicit phonetic instruction can be beneficial to Dutch listeners’ ...

More and more manufacturers of assembly required products are starting to make use of online instructional videos, in addition to or instead of print manuals. As businesses are increasingly starting to operate on a global ...

This study investigated the influence of watching subtitled videos on perceptual learning in a foreign language, and whether language proficiency related to this influence. Dutch high school and university students watched ...

The use of indulgent language on food labels of healthy food (e.g., tasty and satisfying vegetables) may be an effective strategy to stimulate healthy food choices. Previous studies suggest that indulgent language activates ...

The present study was interested in accents in an instructional video context. Accents are abundant and part of our everyday life due to the ever-increasing globalization and English being a Lingua Franca. Previous ...

As Covid-19 changed the lives of billions around the world, online shopping became paramount. Prior research has looked at colour associations across cultures. However, there has not been a strong explanation found for the ...

Communication in advertising has changed rapidly due to the globalisation of the world. Many marketing campaigns have become standardized, using English advertisements in multiple (non-English-speaking) countries. Furthermore, ...