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Browsing by Author "Dam, A.J.E. van"

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The effect of the use of English on corporate webpages in Spain and The Netherlands and the role of Susceptibility to Global Consumer Culture (SGCC) on the perceived globalness and attractiveness of international product- and service companies.

Dam, A.J.E. van (2018-07-09)

Master Communicatie- en informatiewetenschappen

Languages are seen as a tool to create an identity for a product, brand or company. The English language, for instance, is believed to have a global image. This paper investigates if this global image of English can be ...
Het effect van de mate van verbale verankering en tolerantie van ambiguïteit op de perceptie van logo's door Nederlanders en Belgen.

Dam, A.J.E. van (2017-06-05)

Bachelor Communicatie- en Informatiewetenschappen

In dit artikel worden de resultaten gepresenteerd van een cross culturele studie over de logo perceptie van Nederlanders en Belgen. Het doel was te onderzoeken of Nederlanders en Belgen verschillen in de herkenning van ...

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