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Browse by Supervisor "Bloemer, J."
Now showing items 1-10 of 10
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(2019-07-04)Master Business AdministrationThis research investigates the success factors for brand extension acceptance in the healthcare sector. The aim of this study was to integrate success factors from existing literature and test those in the healthcare sector. ... -
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(2021-06-29)Master Business AdministrationThe COVID-19 pandemic has greatly affected and occupied the world. Dutch citizens are struggling to behave according to the set guidelines, due to the large number and complexity of these rules. Therefore, this research ...
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(2021-07-06)Master Business AdministrationConsumer well-being can be evoked by services such as music festival with beneficial outcomes like happiness and life satisfaction, which is embedded within Transformative Service Research. This study aims to examine the ...
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(2021-06-23)Master Business AdministrationAlthough previous researches have examined some of the effects of corporate sociopolitical advocacy, little is known about its impact on loyalty. The authors develop a model that explains the effect of congruence between ... -
(2017-07-06)Master Business AdministrationThe financial crisis almost caused retail banks in The Netherlands to bankruptcy. Even now traditional retail banks are still dealing with an image problem, which makes it hard to maintain and develop profitable relationships ...
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(2021-06-29)Master Business AdministrationThis study has investigated whether the effectiveness of a social marketing campaign can be improved by adding a rule of exchange. Effectiveness is measured as the intention to change behavior. To investigate this, a social ...
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(2020-02-19)Master Business AdministrationThe purpose of this research was to improve the currently used patient satisfaction instrument for fertility patients in the Netherlands. The goal was to make the questionnaire parsimonious by reducing the number of ...
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(2021-06-29)Master Business AdministrationThe purpose of this research is to examine the relationship of service quality and wellbeing of hotel guests. The SERVQUAL model of Parasuraman et al (1985) is applied to measure service quality. In addition, a domain-specific ...
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(2021-06-29)Master Business AdministrationPsychological employee wellbeing (PWB) is an important part of internal marketing as a means of generating value for employees, organizations and society. The Self-Determination Theory (SDT) argues that the psychological ...
Now showing items 1-10 of 10
