Beïnvloed psychologische afstand onze emoties op Twitter? Een analyse van emotie in Tweets in verband met de vliegtuigrampen MH17 en MH370.

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2017-07-03
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nl
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The present research used the Construal Level Theory by Trope & Liberman (2008) as a fundamental pillar to determine if psychological distance has any impact on human sentiment expressed on Twitter. We used aviation disasters MH370 and MH17 (both Malaysian Airlines) as stimuli and focussed our point of view on The Netherlands and their Twitter users. Tweets were coded for emotions 1) Grief and 2) Disbelief. Both emotions are related to the death and dying and are phases of the Grief Cycle Curve by Kübler-Ross (in: Tsao, 2010). In this curve, disbelief is the first phase of mourning and grief the final phase of mourning, which indicates grief is a more severe emotional outing. Therefore, we expected grief to be connected with proximal stimuli and disbelief to be connected with distal stimuli. As expected, grief had a significant relation with distance but disbelief was not significant related with distance. Furthermore, we discussed the possibilities for governments and businesses to use sentiment analysis to their advance in order to recognize close or distal stimuli and the possibility that recognition of close and distal stimuli brings to respond better on certain events with dedicated media strategies.
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Faculteit der Letteren